Posted by admin on Aug 20, 2010 in
BPOVIA,
design techniques,
graphic design In this article, BPOVIA is going to tell you some tips on the rules of formal beauty. The rules of beauty are abstract and experienced summaries of the formal law of beauty in the process that human beings create the form of beauty. It mainly contains symmetry, concordance and contrast, ratio and rhythm, etc…
Before starting our topic, BPOVIA will tell you the advantage of formal beauty first. Studying the rules of formal beauty can foster our sensitivity to formal beauty and instruct people to create more beautiful things. Mastering the rules of formal beauty can urge us to consciously use the rules to present the content of beauty thus reaching the highly-unity of both the form and content of beauty.
When using the rules of formal beauty, you should intensively grasp specific performance functions and aesthetic meanings of different rules of formal beauty first. After you have determined the effects you’re pursuing, you can choose a proper rule for yourself so that the formal beauty you required can be constituted.
BPOVIA has to remind you that the rules of formal beauty are not changeless. As the development of things, the rule of formal beauty is developing, too. Therefore, in the creation of beauty, we should use the rules flexibly according to different contents and embody the characteristic of creativity.
What is the significance of studying the rules of formal beauty? Let BPOVIA give you the answer. In our daily life, beauty is a spiritual enjoyment that everybody pursues. Whenever you come into contact with something with existence value, it surely has its logical content and forms. In real life, people have different aesthetic values because of their different economic conditions, cultural quality, life goals and customs and ideas. But to judge a visual image from the aspect of form, most people have a common view of beauty and ugliness.
In western countries since the ancient Greece, there were some scholars and artists who had come up with the theory of the rules of formal beauty. Now, the rule of beauty has become the basic theoretic knowledge of modern designs. In the practice of image design, it has shown its importance. Later, BPOVIA will show you more information about the rules of formal beauty.
Tags: BPOVIA, BPOVIA Graphic Design, graphic design
Posted by admin on Aug 19, 2010 in
BPOVIA,
graphic design,
logo design The increasing importance of logo has attracted a lot of logo design lovers dedicated to the occupation. But for beginners, they may get a headache. The following are BPOVIA professional designers’ suggestions concerning skills of logo design.
l Designing Concept
Any successful object must have a great concept conveyed, unexceptionally, concept is also essential in logo designing. The difficulty lies in how to find a compelling concept. When you are scratching your head, you can calm down and look around to read something related to your designing target or take a bath, listen to the music with a pen around you, write down anything accrues to your mind. You can also enlighten by watching your competitors to see what are they doing. BPOVIA designers say that many of their inspirations come from some detailed even irrelevant staffs.
2 Customers’ Needs
BPOVIA graphic designers believe that it’s advisable for you to have a clear understanding of your customers’ needs. From the very first contact, you should collect the information concerning their plan about the logo, dynamic or static; they need banner pictures or websites logos and etc. Only the grasp of those information can satisfaction achieved between you and your customers.
3 Professional Designing Software
Adobe Photoshop will be tempting for a green hand, but if you are serious on the business, BPOVIA designers think Adobe Illustrator will be a better choice on your road to be a professional designers because it allows to download or upload your in vector format so that to protect the picture quality.
4 Logo, as Simple as Possible
Basically, a simple logo impresses the public more and can help the target audience to memorize it, where the purpose of logo designing lies. A complicated logo may successfully faint and disgust the public instead of impressing them, but simplicity here means simple in form but meaningful in content.
5 Testing Your Design under Different Colors
Customers always have different needs and plans, so a qualified design should meet their needs even though change some elements in it such as the change of the color. So before submitting your design, testing it with different colors is necessary to make sure that matches with different colors.
6 Testing Your Design with Different Text Styles
Similar to the principle of the color test, the style you choose to locate the text may not qualify customers’ requirement, so you’d better make sure your design is OK even you have to change the text style in it. BPOVIA designers think that a great and impressive design combines specialty and suitability.
Tags: BPOVIA, BPOVIA Graphic Design, Logo design, logos, techniques of expression in logo design
Posted by admin on Aug 18, 2010 in
BPOVIA,
graphic design Let BPOVIA go on telling you the secrets of how to improve your design skills promptly.
4. Examination
Before talking about this, BPOVIA will ask you a question. Do you think that your works considered excellent by yourself are really excellent works? Of course not. Especially beginners who lack enough understanding about their abilities would make such a mistake. Those who regard their works to be so excellent and perfect would never realize how terrible their works actually are. On the contrary, if your ability has come up to a level, you will have a full and objective understanding of your designing skills, and you won’t be that pleased by your works. BPOVIA suggests you to be modest and check your works again and again.
5. Communication
Communications between designers are important. Although most designers are not that extrovert, knowing how to communicate with people is a course every designer should master. Designing is not like working behind closed doors. You not only need to communicate with your clients, your collages or classmates, you also need to communicate with other designers from websites. Only designers good at communicating can improve themselves faster and better.
6. Knowledge
BPOVIA considers knowledge to be the basic and most important element of all. Designers should master relevant professional theoretic knowledge and learn all kinds of knowledge in their daily life. A wide range of knowledge would provide you with more materials and inspiration so that your design could be vivid, active and full of thoughts. You will find that graphic design masters are all-round talents who are masters in many other fields except for graphic designs.
Graphic designers at BPOVIA understand how to enjoy life and be aware of the world. This requires practical survey and your true feelings about life. Or your works would stay away from life and lack projection. This is because that design origins from life and serves for life. And a designer should also learn about the world to gain more knowledge and keep advanced ideas. Designers whose ideas are left behind can only create common or terrible works. BPOVIA advocates you to notice and accumulate experience and knowledge in your daily life.
Tags: BPOVIA, BPOVIA Graphic Design, graphic design
Posted by admin on Aug 17, 2010 in
BPOVIA,
graphic design Improving design skills are many graphic designers’ dreams and targets. This could take them a long time to make progress every day. In this article, BPOVIA would like to tell you some secrets on how to improve your design skills in a prompt time.
1. Contemplation
The first tip BPOVIA wants to tell you is that a graphic designer should be good at thinking and have his own ideas about art works. Don’t worry about how terrible your thoughts could be, because no one could finish a design task at one time. You can keep your own habits and attitude. Be brave enough to try your own ideas and seek your own originality. If you copy or imitate other people’s ideas, you are actually destroying your own creativity and promoting your sluggishness. This could prevent you from making any progress. 
2. Observation
When you look at other people’s works, especially those great works, try not to just look at them but observe them carefully. Cultivating the ability of appreciation of works is necessary for improving design skills. BPOVIA thinks that you should think deep about the professional knowledge while observing and try to find out what’s behind them. You can search excellent design resource websites which could save you a lot of time to increase your efficiency. Don’t just make a comparison between your works and others’; try to make a comparison between your works from the past and the present. Then you can know if you’re making any progress or not. Meanwhile, you will gain more design understandings.
3. Practice
BPOVIA holds the view that you should practice frequently. You cannot improve your design skills even if you have enough talent as long as you don’t practice a lot. Only by continuous practice can you improve your design skills. The more you practice, the better your skills will be. This is believed by graphic designers at BPOVIA. There is no any shortcut on the way to success and you should work step by step. Of course, if you don’t think through or draw any lessons each time when you practice, you’ll never succeed and become a great graphic designer.
Tags: BPOVIA, BPOVIA Graphic Design, graphic design
Posted by admin on Aug 16, 2010 in
BPOVIA,
design techniques,
graphic design Being creative and imaginative has been regarded as the indispensable quality for a successful graphic designer. And many designers are wondering how to make their design unique, eye-catching and compelling. Following are BPOVIA designers’ tips on how to be creative for beginners.
l Achieving creation through the constituting elements of a design
Words, color and picture are the three basic elements to constitute graphic design. Words in a design are not limited to the message transmitting, more importantly, to achieve overall specialty of the work through the pursuit of personalized form and stylized language. When the text ad a graphic design elements, text, shape, size, location, arrangement, density and their rhythm can deliver different specific information. BPOVIA thinks creative arrangement of the text; it will be endowed with more profound meaning.
Color, the voiceless language, the emotion and the purpose of a design can be well conveyed through the reasonable application of the warm or cold color, the different brightness, purity, size, location of the color and the color contrast.
Picture, an alienable part of modern design, can directly impress the audience with its visual effect. Through its different shapes and styles, the advertisement theme can be successfully displayed in the form of plot.
l Achieving creation through designing purposes
Any design is formed because of certain purpose. Especially the commercial design, it is guided by three elements: consumers, marketing and production orientation and the overall understanding of them is essential during designing. A creative and eye-catching design entails the designer to study the need of the consumer and market and the consumer group the product is aiming at. BPOVIA suggests that with the collected information and the creativity of the designer, a successful design is possible.
l Achieving creation through the understanding of the local culture
BPOVIA designers hold that a successful design is never created without the exhibit of certain culture. It is the culture that makes the world colorful and entities designs with deep meaning. And a design embodying culture will certainly attract more attention. The grasp of local culture would be a great triggering point to make up a creative design. So BPOVIA reminds you that whenever you are trapped in the bland thought for a design, you can refresh yourself by located yourself in the place the product aimed at and experience their speaking manner or any other details of their life.
The above three aspects are BPOVIA’s suggestions for beginners and we would be very happy if they are helpful to you.
Tags: BPOVIA, BPOVIA Graphic Design, graphic design, techniques of expression in logo design
Posted by admin on Aug 15, 2010 in
BPOVIA,
landslide China observed a national day of mourning for more than 1,200 people killed by massive mudslides in Gansu province a week ago. Authorities said more than 500 people are still missing. China Ministry of Civil Affairs said 106 million yuan ( about 15.5 million U.S. dollars), as well as relief materials worth over 20.3 million yuan, have been donated to mudslide-devastated Gansu Province, as of Sunday.
I still remember Sichuan massive earthquake that killed almost 70,000 people two years ago. BPOVIA developed a simple Joomla component for donation at that time. Too many tragedy happens this year.
Pray for them!
Tags: BPOVIA, landslide
Posted by admin on Aug 13, 2010 in
BPOVIA,
design techniques,
graphic design Here BPOVIA will offer you the last two advices about how to learn graphic design well.
After you’ve made up your mind to learn graphic design, BPOVIA recommends you to understand what graphic designs’ foundation is. The fine arts foundation is the basic foundation for a graphic designer. For people graduated from institutions of arts who have learned a lot of knowledge of sketch, color matching, oil painting, graphic composition etc… But when you graduated from college and begins to work, you’ll find that the knowledge and skills you’ve learned at school are not that enough for you. 
What if some graphic design fans who wanted to learn graphic design but have never learned any basic graphic design skills before? Don’t worry about that. You just have to learn some relevant knowledge or skills like color matching, trying to train your color sensing ability. And don’t hesitate to practicing painting and drawing in your spare time. This could be a long process, so you need to have strong and enough patience and persistence. Then, computer software technology turns out to be quite important. The softwares for graphic design include Photoshop, CorelDraw, Illustrator, Freehand, Painter, InDesign etc… You might worry about whether you can master all these or not. BPOVIA can tell you that few people can totally master the functions of all the softwares it has mentioned. Besides, there’s no need for you to do such a job. But BPOVIA will remind you that you should learn the functions of these softwares systematically.
The last advice BPOVIA can tell you is trying to draw lessons from masters’ works. It would take beginners a long time to master the basic skills that graphic design calls for. You should learn the essence of other people’s works and practice a lot by yourself. Also, learning from others doesn’t mean that you don’t have to invent your own things. Trying to create something by yourself is what a real graphic designer should do.
Have you made up your mind and got to know how to be a great graphic designer now? BPOVIA has various kinds of tips in this graphic design blog, hoping it could be a great help for you!
Tags: BPOVIA, BPOVIA Graphic Design, graphic design
Posted by admin on Aug 12, 2010 in
BPOVIA,
design techniques,
graphic design It’s not that easy for a beginner to grasp the basic skills of graphic design. Here BPOVIA will give you some advice about where to start from and how to learn it well.
Before you start learning, BPOVIA suggests you to know what exactly graphic design is. Graphic design is the procedure of processing some digital images with special operations, which includes computer technology, digital technology and art originality. In another word, graphic design is an action using the medium of expression of art thorough professional computer software such as Photoshop Illustrator to complete some specific contents of art like logo design, business card design and poster design. Actually graphic design has a wider category such as ads design, brochure design, sample design, font design, visual image design etc… These categories seem rather complicated, but they are not isolated from each other. They all have very close connections actually. As a beginner, you don’t have to master all of them, but just a few of them would be fine. You can achieve mastery through a comprehensive study of some of the categories in the future. This is what graphic designers at BPOVIA have gained in years of experience.
Secondly, BPOVIA requires you to make sure what your habit or interest is. After you get a general understanding of graphic design, you have to make sure if you have interest in it or not. If you are learning graphic design just for a rush, you will lose your interest in no time as soon as you find it difficult to learn. BPOVIA believes that interest is the best teacher. You can do a good job even if you don’t have an art foundation or a design talent, as long as you’re interested in graphic design.
Thirdly, you need to master the basic knowledge and theoretic techniques of graphic design. In graphic design, BPOVIA considers many factors and elements and makes sure that the final purpose of you design is to realize its commercial value to an utmost extent. So mastering the theoretic knowledge and techniques of relevant majors and knowing how to apply them into reality flexibly is a necessary condition to learn graphic design well. If you don’t know the knowledge within something, you can hardly do it well. Besides learning the basic knowledge and theoretic techniques, you have to read some books, magazines and materials related to design, that might be a great help.
Tags: BPOVIA Graphic Design, graphic design, techniques of expression in logo design
Posted by admin on Aug 11, 2010 in
BPOVIA,
graphic design,
logo design In the last post, BPOVIA has introduced one secret weapon in logo design—proportion. Are you ready for more? In this article, BPOVIA brings another two weapons to you! Enjoy!
Weapon No.2: Copying
Cpoying is not designed to highlight the distinct components, but to emphasize a trend, a shifty order. In some sense, it implies that when copying objects, we should better position in accordance with a linear process. Here the line can be straight, curve, or a complex interaction thread.
Then, how many repetitive components can express our intent better? In BPOVIA’s opinion, two repetitive components emphasize a sy
mmetric relationship. And if you want to express a trend, you need at least three repetitive components, which is the most popular way now. There is also a more feasible way which is copying according to the number of words in the Logo. But BPOVIA reminds you here: this approach does not fit the Logo which has too many words.
Weapon No.3: Subtle Adjustments
If the proportion and copying are used properly, you can create beautiful work already. However, the distinctions between the professional designers and novice or amateur are embodied in the latter part of the subtle adjustments. A logo that lack of subtle adjustments may look okay at first glance, but its charm can not last long and it will become commonplace and tedious gradually. And the logo with subtle adjustments can have a different result. It is warm, quiet, elegant, and humane. Our eyes are engaged in searching the secret in the logo: ah, this group of lines is parallel; this color is echoed; the intersection of two intersecting lines is the center of a circle exactly and so on. All of these are our subconscious behavior and we have made an assessment of the Logo subconsciously.
Subtle adjustment is a very time-consuming work with no standard. A feasible approach is: before you give the final outcome, please ask yourself “why, why do I use this expression? Why use this size, angle and position? Is there need for improvement? “Please remember that if we treat our work casually, they would treat our eyes casually too!
To achieve success in Logo design is not a short-term task. BPOVIA always believes that only when we treat creation as a real fun, the creative process as a source of inspiration, can we let our viewers truly accept and love our work.
Tags: BPOVIA, BPOVIA Graphic Design, graphic design, Logo design, logos
Posted by admin on Aug 10, 2010 in
BPOVIA,
graphic design,
logo design Speaking of logo design, you probably immediately think of Photoshop, CorelDraw, Illustrator, Flash and other tools. Exactly! It is because of them that our designers can realize the dreams one after another. In recent articles, BPOVIA is going to tell some secret weapons in logo designing: proportion, copy, and subtle adjustments. “These are summarized in our working practice and time-tested.” said one designer at BPOVIA. So, what are you waiting for? Let’s get inside.
Weapon No.1: Proportion
The definition of proportion in the dictionary is: Comparative relation between things or magnitudes as to size, quantity, number, etc. In the design concept, the relations will be reduced to components in the size or length. The most important principle is to follow the objective law of proportion to make the text easy to read and the body proportion not deform and outstanding. However, there are also large numbers of minor adjustments in this “natural” objective law, which is difficult to detect but can affect the final results directly. Therefore, BPOVIA suggest you do not be stingy with your time when adjusting them to achieve the best proportion.
You may ask:” How to achieve the best proportion?” BPOVIA will give you the answer!
First, we have to find the relationship between the various elements, even it is not always obvious. Secondly, if there are two completely incompatible elements, you should try to transform them into the same size or multiple relationships or other fixed rates. Thirdly, you can add a line to the elements that used as a standard in your head, and then let the other elements close to the line as much as possible. In fact, this is a so useful method that many professional designers believe that “everything in heaven and earth have a line”.
To sum up, the work about proportion is often divided into two parts: first, you should try to find the elements in the design as much as possible; and then, find out the relationship between them and set the standard of proportion.
BPOVIA will introduce another two secret weapons in next article, please stay tuned.
Tags: BPOVIA, BPOVIA Graphic Design, graphic design, Logo design, logos
